TS · GTM Launch Tracker · 2026
Launch Metrics Tracker
Complete multi-platform analytics dashboard — every metric, every channel, every day of your 35-day launch window
Total Revenue
$47,280
+12.4% vs target
Total Ad Spend
$12,840
On budget
Net Profit
$18,640
39.4% margin
Overall ROAS
3.68x
Above 3x target
Followers Gained
+14,820
+8.2% vs goal
Email List Size
4,280
85.6% of goal
Best Channel
Instagram
4.8% eng. rate
Avg Conversion Rate
3.2%
+0.4% vs avg
| Day | Date | DOW | Revenue | Traffic | Social | Ads | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Day | Date | DOW | Gross Rev | Net Rev | CVR% | Sessions | Uniques | Bounce% | Followers | Eng Rate | Reach | List Size | Open% | Spend | ROAS |
Revenue Breakdown
Direct / Website Sales$18,420
Amazon Sales$14,280
Shopify Sales$8,640
Wholesale / B2B$5,940
Total Gross Revenue$47,280
Cost Structure
Cost of Goods Sold (COGS)$11,820
Meta Ads (FB + IG)$5,640
Google Ads$4,200
TikTok Ads$3,000
Platform Fees$2,840
Rebates & Promotions$1,140
Total Costs$28,640
Profitability Analysis
Gross Revenue$47,280
Total Costs-$28,640
Net Profit$18,640
Net Profit Margin39.4%
Overall ROAS3.68x
Customer Acq. Cost$24.80
Est. Customer LTV$142.00
Burn Rate & Runway
Daily Ad Spend (Avg)$713
Daily Revenue (Avg)$2,627
Daily Net (Avg)$1,036
Weekly Burn Rate$4,991
Remaining Budget$9,660
Days of Runway13.5
ROI by Day 35 (Est.)+248%
ROI by Channel
| Channel | Revenue | Spend | ROAS | Conv Rate | CAC | Profit | Margin |
|---|---|---|---|---|---|---|---|
| Instagram (Organic) | $8,240 | $0 | -- | 4.2% | $0 | $8,240 | 100% |
| Meta Ads | $14,820 | $5,640 | 2.63x | 2.8% | $28.40 | $9,180 | 61.9% |
| Google Ads | $11,640 | $4,200 | 2.77x | 3.1% | $22.80 | $7,440 | 63.9% |
| TikTok Ads | $8,280 | $3,000 | 2.76x | 2.4% | $31.20 | $5,280 | 63.8% |
| Email Marketing | $6,420 | $240 | 26.75x | 5.8% | $1.20 | $6,180 | 96.3% |
| Organic Search | $4,820 | $0 | -- | 3.6% | $0 | $4,820 | 100% |